Classics and Beyond: The JIA Story 用設計延續JIA的故事
與談：《La Vie》雜誌主編 方敘潔
JIA Inc. focuses primarily on culture. When it was established it was based on Chinese culture, while inviting an international team of designers to bring forth ideas from both the Eastern and Western world. The main focus was on providing quality design to create a better experience for life. Their work incorporates new innovations into the classic designs, and its products are even collected by internationally renowned museums and department stores. In addition to its industry experience and know how, JIA Inc.’s success lies in its human-centered philosophy, spanning old and new.
In recent years, JIA Inc. has actively expanded into the international design scene. One of the great examples is the cooperation with world famous Japanese designer Naoto Fukasawa, who’s reinterpretation of the traditional Chinese pots has been influential in taking JIA Inc. to the next level. In this talk, we will learn about the secrets and experiences behind the product development through the perspective of Spencer Hung, the design director of JIA Inc..See for yourself how everyday objects can transform your life through design.