Introduction / 主題介紹



FLOW - The Power of Forward  

FLOW = Force Link Opportunity Worldwide

台灣長久以來是全球產業發展重要的一環,供應設計研發服務的創新能量。在全球產業發展及趨勢的影響之下,台灣產業正面臨改變與轉型的機會點,期待跳脫傳統生產、代工形象的渴望變成一股趨使的力量 (Force),驅動產業藉由設計成為達成目標的驅動力。憑藉著這股向前的力道,並藉著過去打下的基礎與肯定,藉由設計向未來發掘台灣更多的可能性。台灣設計產業勇於跨界嘗試各種串聯 (Link) 的可能性,台灣設計師努力積極參與國際設計網絡,強化、創造新機會 (Opportunity),爭取向全球進行設計服務,行銷產品至各地,與世界接軌同步發聲,提高邁向國際的路上所具備的識別度,期待台灣設計能全球化 (Worldwide) 的目標。

2012台灣設計師週的主題定為FLOW,這個單字雖然簡短,卻象徵台灣設計師們充滿對未來發展無限可能與新機會的渴求,靈感湧出、創意川流不息的動力 (The Power of Forward)


Force, Link, Opportunity, Worldwide 也傳達台灣設計師週努力朝此以下四個層次發展,期待成為屬於整個城市的串連、整個國家的節慶甚至是全球設計重要的交流活動。

Flow in People


Flow in City


Flow in Taiwan

Flow to Worldwide



FLOW=Force ‧ Link ‧ Opportunity ‧ Worldwide

Taiwan has been a key link in global industry chain, providing the world with design research and development services. Influenced by global industry development and trends, industries in Taiwan are now facing the turning point to transform and reform, wishing to jump out of the traditional production and manufacturing boxes and create a new force through design that pushes people to go forward. On the strength of this driving force with the groundwork and recognition from the past, design will bring more possibilities to Taiwan in the future. Design industry in Taiwan has the courage to do crossover, interdisciplinary trials and link different kinds of possibilities all together, while Taiwanese designers actively participate in international design network to create and intensify new opportunities ahead, to strive for the chance of offering design services and selling products globally. We expect to connect with the world, give the same voice and level up global recognition to reach the final goal, making the design and creativity of Taiwan flow worldwide.

FLOW is the theme of 2012 TWDW, the word is short but concise, symbolizing Taiwanese designers’ yearning toward the limitless possibilities of design development in the upcoming future; the flow of creativity, is the power of forward.FLOWnot only conveys our future routes and goals: force, link, opportunity and worldwide, but also the efforts made by Taiwan Designers’ Week for the following four directions, to make TWDW become the design joint of Taipei city, a national festival and an global event. 

Flow in People── more consonances and echoes among designers that brings out new ideas and possibilities.

Flow in City── to link and interact with different groups, weaving a solid network.

Flow in Taiwan── to integrate and preserve regional culture, customs, resources and characters.

Flow to Worldwide── heading to global development, to show the world the design thoughts of Taiwan, to  intensify cross-country interflow, to create more international opportunities.